Benefits:

• Cleans and polishes teeth naturally
• Mineral whiteners (calcium carbonate)
• Helps prevent dental cavities and plaque formation with 20% xylitol
• Ideal for those that may tend to swallow toothpaste
• Made with real flavours (cherry) and ingredients
• 100% natural
• Creamy with a smooth texture
  

What it doesn’t include:

• Fluoride
• Sodium lauryl sulfate (SLS), which are harsh foaming agents
• PEG Polyethylene glycol (derived from petrol), a synthetic texturizer
• Artificial colours, flavours, preservatives, and sparkles!
• Hydrogen peroxide, a chemical whitening agent
• Microplastics